Programmes de Master

Master en Business Analytics

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At the intersection between Data Science and Management, Business Analytics is a discipline that consists of using massive corporate and organisational data to inform strategic decision making and optimizing complex organizational processes. Given the increasing importance of Big Data’s role in the economy, GSEM offers this new Master in Business Analytics starting in the fall semester of 2017. This program responds to the growing need for large and medium businesses, as well as other organizations, to leverage the use of data and transform data assets into better management decisions based on data.

 

objectives

  • Learn how to turn data into business insights
  • Lead the digital transformation to create value for businesses and society

 

career opportunities

One third of American business schools ranking among the Top 100 offer education in Business Analytics. Since 2011, the McKinsey Global Institute predicts a lack of specialists: it estimates that by 2018, the United States may lack between 140,000 and 190,000 employees with deep analytical skills, as well as 1.5 million business managers and analysts who know how to use analytics to make more effective decisions.

 

 

curriculum

Program structure

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Program content

 

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