Zachary Estes (PhD in Psychology, Princeton University) is Associate Professor of Marketing at Bocconi University in Milan, Italy. He previously was Assistant Professor of Psychology at the University of Georgia (USA), and then Associate Professor of Psychology at the University of Warwick (UK). He has served as Associate Editor of the journal Cognitive Science, and on the editorial boards of several other journals. His research on cognition, emotion, and consumer behavior has been published in psychology and marketing journals including Cognition, Cognitive Psychology, Emotion, Journal of Consumer Psychology, Journal of Experimental Psychology: General, Psychological Science, and Psychology & Marketing. His research has also been reported in the popular media worldwide, including Italy (e.g., Il Giorno), Germany (e.g., Bild), Netherlands (e.g., De Telegraaf), the UK (e.g., BBC Radio, Daily Telegraph, MarketingWeek, New Scientist), Canada (e.g., The Globe and Mail), China (e.g., China Times), India (e.g., Times of India), and the US (BusinessWeek, Forbes, Huffington Post, Scientific American, The Atlantic, The New Yorker). He is also an award-winning teacher.
Michael Gibbert is Professor of Marketing at the Communications Department at Universita della Svizzera Italiana, Lugano. Before joining the Lugano faculty, he was a faculty member at Bocconi University, Milan (first Assistant, then Associate Professor), and Adjunct Professor at Stellenbosch University, South Africa. He holds a Ph.D. in Management Strategy from St. Gallen University and taught or researched at the Yale School of Management, INSEAD, and Ludwid Maximilian's University in Munich. As a researcher, he is particularly interested in the question, What constitutes a methodologically rigorous case study? He edited the bestselling Siemens Knowledge Management Case Book (John Wiley and Sons, second edition 2001), and his case research with companies such as BASF, DaimlerChrysler, Deutsche Bank, and Novartis was published by John Wiley and Sons (with Gilbert Probst and Marius Leibold, second edition 2005). His academic work has appeared in Journal of Management Inquiry, Management and Organizational History, MIT Sloan Management Review, Strategic Management Journal, and Organizational Research Methods.
Publish or perish: Academic researchers must do one or the other. The aim of this course is to help early-career researchers publish their research, whether quantitative or qualitative, as a journal article or book. The course is designed for researchers who already have data, or are in the process of collecting data, so that strategies and issues specific to the researcher's own dataset and/or paper can be discussed in-depth. The course will be most beneficial for researchers who have some first-hand experience with collecting and analysing data and writing at least one manuscript (e.g., conference paper, journal submission, book monograph). This is not a methods course; it is a course on practices and procedures to increase one's likelihood of publishing research in the social sciences. We will consider all aspects of the publication process, from the formulation of a clear research question, through the writing, reviewing, and revising of manuscripts and books, to increasing the impact of your published research. We will also discuss practical issues of an academic career, such as the PhD thesis and the job market.
Students on the course must have begun or completed data collection on a project that they intend to publish as a journal article or book.