Currently, she is an independent consultant. Her main interests and publications are in the study of survey error and data quality issues, with a special emphasis on questionnaire design, question testing strategies, interviewing techniques, and survey nonresponse. She regularly teaches short courses in these subjects at the University of Southampton, the University of Essex, City University, University College London, the University of Hong Kong, and for the UK Social Research Association and the UK Market Research Society.
The course will have two strands. The first will consist of formal lectures with respect to the survey literature and the theoretical underpinnings of survey research. The second will be to examine survey research from a more informal and practical perspective. It will involve group discussions, class exercises and a 'hands on' approach where participants will be involved in designing and implementing their own short survey questionnaire. The focus of this second strand will be on those aspects of survey implementation that are often not taught in formal courses.
To facilitate participants to be able to conduct their own high quality survey.
Basic text/overview
Converse , J. and Presser, S. (1986), Survey Questions: Handcrafting the Standardized Questionnaire, Sage Series No. 63, Thousand Oaks, CA: Sage Publications, Inc.
Waksberg, J. et al. (1995), What is a Survey? Part 1, What is a Survey, Part 2, How to Plan a Survey, and Part 3, How to Collect Survey Data, Washington, DC: American Statistical Association. (Available under the Section on Survey Research Methods of the American Statistical Association, http://www.amstat.org/ or go directly to http://www.stat.ncsu.edu/info/srms/survpamphlet.html)
Fowler, F.J. Jr. (1993). Survey Research Methods. Thousand Oaks, CA: SAGE Publications, Inc.
Fowler, F.J. Jr., (1995), Improving Survey Questions: Design and Evaluation, Applied Social Research Methods Series Volume 38, Thousand Oaks, CA: SAGE Publications.
Groves, R. (1989), Survey Errors and Survey Costs, New York: Wiley.
Participants will find it helpful to have knowledge of Windows '95 and SPSS for Windows