Consumer Decision & Sustainable Behavior Lab, UNIGE
PRESENTATION
The climatic changes that have been increasingly observed in recent years are to a large extent driven by human activities linked to resource overconsumption and overreliance on fossil energy sources. Developing a more sustainable lifestyle is one of the most pressing tasks facing our planet and its inhabitants. Using an interdisciplinary approach that combines psychology, affective sciences, behavioral economics, and neuroscience, our research group aims to contribute to this challenge by trying to understand the factors and mechanisms that drive decisions and behaviors related to sustainability, and to develop intervention strategies to promote a more sustainable lifestyle.
DIRECTOR
Prof. Tobias Brosch studied psychology at the Universities of Trier and Canterbury before obtaining a PhD at the University of Geneva. He completed a Postdoctoral Fellowship at New York University and then worked as lecturer and senior lecturer at the University of Geneva. In 2015, he was appointed Assistant Professor at the University of Geneva where he founded the Consumer Decision and Sustainable Behavior Lab. In 2019, he was promoted to Associate Professor and now holds the chair for Psychology of Sustainable Development. He is associate editor for the journal Cognition and Emotion and member of the editorial advisory board of the Journal of Environmental Psychology.
Tobias is interested in understanding how emotions, values, heuristics and automatic affective processes help us understand our complex environment and influence our choices, and how this knowledge can be used to promote sustainable decision and behaviors. His research integrates concepts and theories from emotion psychology, social psychology and behavioral economics with the methodological toolkit of cognitive neuroscience (behavioral measures such as response times and decisions, neuroimaging techniques such as fMRI and EEG).
Publications