Université de Genève - UNIMAIL
Salle MR070
Programme
13.30 Accueil & introduction / welcome & introduction
- Prof. Jacques de Werra, Directeur du Digital Law Center, Faculté de droit, Université de Genève
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Stéphane Palix, Treasurer general, AIPPI
13.45 Harnessing the IP system to promote environmentally sustainable technologies
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Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector World Intellectual Property Organization
14.15 IP and sustainable development: approach and measures taken by the Swiss Federal Institute of Intellectual Property
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Dr. Marco D’Alessandro, Senior Policy Advisor, Sustainable Development & International Cooperation, Swiss Federal Institute of Intellectual Property
14.45 The exhaustion of IP rights (first sale doctrine) & the circular economy: friends or foes?
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Prof. Irene Calboli, academic fellow, Faculty of Law, University of Geneva
15.15 Pause café / coffee break
15.45 IP & sustainability in the luxury industry
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Olivia Dhordain, Deputy IP Counsel, Richemont Group, Geneva
16.15 La lutte contre l’écoblanchiment (greenwashing): défis et développements récents
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Prof. Nicolas Binctin, Centre d'Etudes et de COopération Juridique Interdisciplinaire (CECOJI), Université de Poitiers
16.45 Green EU Trademarks
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Francisco García Valero, Economist, European Union Intellectual Property Office (EUIPO), Alicante (online presentation)
17.15 Discussion et clôture / discussion and closing