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New Report: The Great Greenwashing Machine Part 2

Why do we continue to buy endless polyester (plastic) items that will stick around to pollute the planet long after we throw them away, all while garment workers are being exploited and grossly underpaid? Sustainable fashion advocates call for a change in the way we think about clothes.

“The Great Greenwashing Machine” is a white paper on sustainable fashion written by GSEM Professor Dorothée Baumann-Pauly and Veronica Bates Kassatly, that highlights the fashion industry’s sustainability missteps.  The paper was published to draw attention to fast fashion’s problems and to try and change the way consumers think about clothes consumption. The issues covered include human rights abuses, fossil fuel-based materials that never decompose, and opaque and untrustworthy sustainability metrics.

Click here to read more on "The Great Greenwashing Machine Part 1: Back to the roots of sustainability".
Click here to read "The Great Greenwashing Machine Part 2: The Use And Misuse of Sustainability Metrics In Fashion".

> For more information on this research, please consult the web page published by the GSEM: https://www.unige.ch/gsem/en/about/news-events/news/2022/sustainable-clothing-myths

ENGLISH
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> To read the Eco-Age article, please click on the link
> To read the WWD article, please click on the link
> To read the Yahoo! article, please click on the link

FRENCH
> To read the Le Journal de l'UNIGE article, please click on the link