Master in Business Analytics students challenged to highlight their skills in 10 minutes

On Tuesday 14 February, the Geneva School of Economics and Management hosted a speed recruitment meeting for the Master in Business Analytics program. For the first time in two years, the event was held in person and brought together students and representatives from member companies of the Groupement des Entreprises Multinationales (GEM).

This event, now in its sixth year, aims to help students find an internship for their second year of study. Participants were welcomed by Professor Stefan Sperlich, Director of the Research Center for Statistics, Professor Diego Kuonen, Director of this Master program, GSEM Senior Lecturer Dr. Marta Pittavino, and Catherine Noël, Head of Human Resources Commission of the Groupement des Entreprises Multinationales.

Companies were given 10 minutes to present their organizations, internship possibilities, and what they look for in a candidate. This was followed by the speed recruitment interview sessions. Students were allocated 10 minutes with each company, where they had the opportunity to introduce themselves and demonstrate to the representatives the value and skills they could bring to the internship.

The GSEM’s Master in Business Analytics is unique in Switzerland, and combines a first year of academic studies with a second year on a corporate internship, thereby creating a bridge between higher education and the labor market. It was set up to address the rising demand of using business analytics to track consumer behavior, expectations, and future market trends. The program aims to support and prepare students for jobs in data analysis and management in the current context of digital transformation.