NYU Stern – Center for Business and Human Rights
How Puma Has Used ‘Stakeholder Engagement’ to Promote Human Rights
GSEM Professor and Director of the Geneva Center for Business and Human Rights, Dorothée Baumann-Pauly participated in the first Puma stakeholder dialogue two decades ago and attended the latest one, which focused on human rights, climate, and traceability, among other topics. Puma, a pioneer in stakeholder engagement, recently invited representatives of civil society, think tanks, government agencies, and others to its headquarters in Herzogenaurach, Germany, to discuss the sportswear manufacturer’s Vision2030 Sustainability agenda.
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2024