Whereas the photoinduced charge-transfer properties of electron donor–acceptor dyads are now well understood, those of symmetric conjugated architectures containing several identical donor–acceptor branches have started to be scrutinised much more recently. Here, we report on our investigation of the charge-transfer dynamics of a series of formally centrosymmetric triads consisting of a quadrupolar dihydropyrrolopyrrole core substituted with two identical diphenylethynyl lateral branches. Using a combination of time-resolved electronic and vibrational spectroscopies, we show that these molecules exhibit rich excited-state dynamics, which includes three different types of symmetry-breaking charge-transfer processes depending on the nature of the end substituents on the core and branches as well as on the solvent: (i) excited-state symmetry breaking within the core; (ii) charge transfer from the core to one of the two branches; (iii) charge transfer between the two branches. This investigation illustrates how the excited-state properties of symmetric conjugated molecules, including the nature and location of the exciton, can be controlled by fine tuning structural as well as environmental parameters.